CAES is a new brand founded by Helen de Kluiver .
After several years of working in the fashion industry, she decided to take the next step and build up her own label. The brand is based on the ‘Use less concept’ : Pay more for a better quality, and so, buy less. Aware of fashion trends, the collections will be elevated basics, influenced by design, culture and high fashion. Keep it simple, but in an elegant way.



Type design of a custom logotype.
Design and concept of Clothes labels, visit cards, letterheads, packagings
and bags.